Shizuoka has been a stopover for many travelers, though few realize they've been there. The prefecture lies at the foot of Fuji-san, Japan's iconic mountain, and has been a transit region for centuries thanks to the historic Tokaido Route, which connected Edo (Tokyo) with Kyoto. This location brought economic prosperity, but for a long time, it didn't lead to a strong reputation for sake production. Tourism brought volume, but not necessarily quality.

That changed in the 1980s, when local consumption declined and breweries refocused on craftsmanship and regional identity. Fujinishiki Shuzo, founded in 1688, is one of the oldest breweries in the region and is still run by the eighteenth generation of the same family. Located in Fujinomiya, on the western slopes of Mount Fuji, the brewery uses spring water from the mountain as the base for its sake.

The master brewer (Toji) of Fujinishiki is a member of the Nanba-toji guild, one of Japan's oldest and most influential brewing guilds. Although the guild originated in the north of the country, it played a significant role in the dissemination of modern brewing techniques. The resulting style—light, aromatic, and refined—is characteristic of many premium sakes today.

Fujinishiki combines centuries-old tradition with a contemporary interpretation of sake: accessible, elegant, and with a clear focus on balance. For those who want to explore Shizuoka beyond Mount Fuji, this brewery offers a tasteful introduction.